Business

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation.When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call...

A completely updated and revised edition of a bestselling book that has helped tens of thousands of people learn how to network effectively, Success Runs in Our Race is more important than ever in this fluctuating economy. With scores of anecdotes taken...

In Houston 2020: America's Boom Town - An Extreme Close Up, Ralph Bivins examines the entrepreneurial mecca that became one of nation's fastest-growing cities. With deft forensics and informed observations, Bivins explains the forces that shaped Houston...

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain's Franchise investigates the complex interrelationship between black communities and America's largest, most popular fast food chain. Taking us...

Societies worldwide are increasingly interconnected through trade, migration, education, and digitization. This has resulted in a profound new complexity of cultural groups. Consequently, designers are confronted with the challenge of gaining a clear...

In the aftermath of the George Floyd killing in 2020, as U.S. society takes a deep look at its racist underpinnings, corporations are among the institutions being called on to revamp their treatment of black people. Confessions from Your Token Black...

Undoubtedly, Africa has experienced its fair share of pains during the process of world development. As it remains the most underdeveloped continent, with disproportionate levels of intimidation, domination and all that goes with underdevelopment, this...

"Brand Reppin' 101" is a how-to-guide to social media modeling and online brand building. In the book, the author takes you on her journey of introducing her two toddler boys to "Brand Reppin'" and provides practical tips to help the reader successful...

Author Camacho offers hundreds of winning self-promoting tactics he has used to get his six novels on the shelves of major bookstores and into the hands of thousands.

This new, updated edition of the industry standard shows writers how to get full control over their careers by self-publishing. Writers will see how the publishing industry works and learn how to make it work for them. 60 illustrations.

The Self-Publishing Manual, more effectively and successfully than any other book, has turned writers with an idea into successful authors with books by providing solid, usable information in clear, concise, readable lanugage. This is not the stuff of...