null

Advertising for Authors

Discover Advertising with MahoganyBooks

One of The Best

Acclaimed by The Washingtonian, top-rated on Washington.org, hailed as a trailblazer by Publishers Weekly.

Reader Distribution Network

Reach more readers with our cross platform integrations including ecommerce, live events, active blogs, physical locations and podcasts.

Engaged Audience

Educators, community leaders, entrepreneurs, loving parents, and readers committed to black literature.

One of the Best Indie Stores

Voted one of the “Best Indie Bookstores” by The Washingtonian, and having the distinction of being rated as a “Top 10 Bookstore Store” by Washington.org, MahoganyBooks also has the weight of being described by Publishers Weekly as the “New Generation,” and, according to the Washington City Paper, we have been credited with helping to create “an independent bookstore renaissance.”    

Advertising & Promotional Options

AS A MAHOGANYBOOKS-PROMOTED AUTHOR

Your work will be positioned to either inspire imagination, teach tomorrow’s thought leaders, or establish you as a subject matter expert. We offer several options designed to expose your book to avid book buyers, book clubs, and book reviewers of black literature using multi-channel, multi-touch promotional campaigns. Our advertising options are as follows:

Spread the love of books to all the amazing black bookworms out there! Our Essentials package offers all the basics at a great price.

Connect deeper - captivating content connects your book with our vast audience. Best for those wanting an impact.

The most comprehensive - best for those wanting an immediate boost in sales, reach, and attention. Click below for a limited offer. 

Built with Today's Author in Mind. 

The adjacent table provides a quick at-a-glance overview of the three packages we offer to authors and publishers and what's included.

Upgrade Visibility with a Banner

Power up your campaign with this exclusive banner ad space on the premier bookstore website for Black literature. Simply select your campaign type first then select a banner type. 

 

Other options include Search Page banners (your book appears on top when customers search for a specific terms), and Book Genre banners (your book appears on top when customer browse by their favorite genre). 

How Do I Get Started?

1. Place your order

Click here to select the option that best meets your needs. You may also email our ad sales team at advertise@mahoganybooks.com if you have additional questions. 

2. Application Review

Our team will review your submission to ensure it meets our requirements*. All approvals or rejections will be sent within 48 hours of your order. If denied, a full refund with explaination will be issued.

3. Sign Terms of Agreement & Complete Checklist

Upon approval of your advertising application our team will email you the Advertising Terms of Agreement (ATOA) as well as a Google Form to collect the necessary data and images.

4. Approve Advertising Creative

Within one (1) business week of receiving the signed 'ATOA' and your ad creative via the Google Form our team will work with you to develop all applicable advertising images and copy using our ad templates.

5. Receive Campaign Run Date

Upon approval of the advertising campaign creative, MahoganyBooks will provide you with start and end dates. Your campaign will be assigned based on earliest availability of our campaign schedule. 

6. Approve Advertising Creative

One-week after your campaign has ended you will be provided with a report that details the number of link clicks by channel, number of product page clicks, and total books sold during the length of the campaign.

7. You can use this widget to input text into the page.

Your book(s) must be distributed by Ingram Book Group as this is our primary vendor for fulfilling customer orders. They are the nation's largest wholesale distributor and all indie bookstores and big box chains use them.

*Requirements*

Books submitted for advertising through the MahoganyBooks platform must have the following:

A. Must have an ISBN-13 and an ISBN-10. These items can be purchased through services like Bowker Publisher Services.

B. Your book must be available for wholesale purchase through Ingram Content Group.
C. The wholesale price of your book must be at most 60% of the books' retail price.
D. The book must be eligible for returns to Ingram.

E. No Graphic Design Needed: MahoganyBooks has developed and tested several images that has proven to elicit engagement and conversion with our customers online and in-store. You will choose from these options and our team will incorporate your book cover into the template of your choice. We will also work with you to edit your copy to ensure it meets our style guide as well as meet best practices to improve response, engagement, and conversion.

Ready to Start?

Click above for an introductory offer on our best package.


Enjoy our Podcasts