Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated? In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you're a weekend entrepreneur or a career-changing professional, Lee's motto--don't be a worrier, be a warrior--applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
- Shipping Cost:
- Calculated at Checkout
- Author:
- Dante Lee
- ISBN 10:
- 1401929540
- Pages:
- 336
- Publisher:
- Smiley Books
- Publication Date:
- November 15, 2010
- Binding:
- Paperback
- Weight:
- 0.90lbs