Meet The Coach An Atlanta Native, Shannaan Dawda. Shannaan graduated from Georgia Southern University 2009 Cum Laude with degrees in Accounting and Finance. Soon after he passed the Certified Public Accountant (CPA) exam, and was trained by Dave Ramsey to be an even better financial coach. In 2013 Shannaan founded True Financial LLC. True Financial was founded in order to empower people to regain financial control of their lives by providing the necessary coaching and tools to help them become financially self-sufficient.